Post by account_disabled on Dec 26, 2023 1:10:13 GMT -3
Periscope is an application that allows its users to share and watch live broadcasts from a mobile phone. Unlike all other shows, this is not a one-way feature as viewers can interact at any time via chat or by sending hearts. 5 months after its launch (March 2015), it is a very good performance. In September, the service exceeded 2 million daily active users. Periscope active users The equivalent of 40 years of video are viewed every day. Periscope Time watched per day “Time Watched” is the element that matters most to Periscope. It corresponds to the total time (expressed in years or days) spent watching Live videos on iOS & Android. Time spent on PC or in replay is not taken into account. Until a few months ago, mobile livestreaming was not a topic. With such growth, we can begin to ask questions.
According to Twitter, Pericsope can help brands create a more personal relationship with consumers by giving Email Data them real-time access to important moments; whether it's big announcements, fashion shows or events. Doritos, a brand with a strong presence on social networks, was the first brand to hold a competition on Periscope last July. Backstage videos have become very popular. But, there are many other ways to engage with your customers: interactive customer service, Live demos, news, interviews... Many potential levers, but integrating the fact that all brands that have had success on Periscope, got it by integrating it into a larger, multi-platform device. Twitter tips 1) Choose the right content, adapted to this new format. Tell a story. Product launches/announcements: as Adobe has just done with Creative Cloud. Special promotions. Customer training: instructions for use, advice. VIP: access to an exclusive event.
Daily life of the company. Key moments. 2) Anticipate Announce the Live on Twitter a few days before and share the link on Twitter at launch. 3) Authenticity No need to rehearse or script. We want real time, not an overly polished show. If you're not ready for it, Periscope may not be for you. 4) Reply Periscope is an interactive tool. Thank your viewers, encourage them to question you. Respond in real time 5) Make it profitable A Periscope lasts 24 hours. Encourage replays for better reach. Create a fear of missing out (Fomo: Fear of missing out). Ultimately, invest in “Promoted Videos” for an even larger audience. 6) Analyze and optimize Analyze: number of spectators, average viewing time, number of replays, etc. So many elements to measure the effectiveness of your operation.
According to Twitter, Pericsope can help brands create a more personal relationship with consumers by giving Email Data them real-time access to important moments; whether it's big announcements, fashion shows or events. Doritos, a brand with a strong presence on social networks, was the first brand to hold a competition on Periscope last July. Backstage videos have become very popular. But, there are many other ways to engage with your customers: interactive customer service, Live demos, news, interviews... Many potential levers, but integrating the fact that all brands that have had success on Periscope, got it by integrating it into a larger, multi-platform device. Twitter tips 1) Choose the right content, adapted to this new format. Tell a story. Product launches/announcements: as Adobe has just done with Creative Cloud. Special promotions. Customer training: instructions for use, advice. VIP: access to an exclusive event.
Daily life of the company. Key moments. 2) Anticipate Announce the Live on Twitter a few days before and share the link on Twitter at launch. 3) Authenticity No need to rehearse or script. We want real time, not an overly polished show. If you're not ready for it, Periscope may not be for you. 4) Reply Periscope is an interactive tool. Thank your viewers, encourage them to question you. Respond in real time 5) Make it profitable A Periscope lasts 24 hours. Encourage replays for better reach. Create a fear of missing out (Fomo: Fear of missing out). Ultimately, invest in “Promoted Videos” for an even larger audience. 6) Analyze and optimize Analyze: number of spectators, average viewing time, number of replays, etc. So many elements to measure the effectiveness of your operation.