Post by account_disabled on Dec 26, 2023 1:29:49 GMT -3
Cinema has been one of the industries most affected by the pandemic. Many production companies have had to look for digital alternatives to carry out premieres and promotional actions due to the impossibility of gathering audiences in closed and reduced spaces. In parallel , streaming platforms have experienced an unprecedented “boom” and entertainment has been crowned the star product since confinement, which has been an opportunity and a challenge for major producers and filmmakers. Now that the light at the end of the tunnel is beginning to be seen, many are wondering what prospects there are for the industry. In this context, the Toluna company has carried out a study to address the issue. In general, the data extracted is encouraging.
Current situation of cinema in Spain Premieres have been conspicuous by their absence during the last few years, and theaters have replaced popcorn and lights with closed blinds and signs with the word “Covid.” Despite this, the study Phone Number List reflects that 74% of Spaniards trust that it is something specific and that, when the pandemic passes, everything will return to normal. In addition, 29% point to new platforms as the culprits regardless of the pandemic. A positive 76% affirm that they will return to movie theaters when COVID is over; and a resounding 75% say they prefer movie theaters to consume movies, followed by platforms and drive-ins.
Another encouraging fact is that 56% believe that a newborn will watch cinema as part of their usual leisure options in twenty years, while 44% do not believe it at all.On the other hand, only 7% continue going to the cinema with the same frequency as before the coronavirus, and 42% continue going, but less frequently. Half of those surveyed say they have not gone once this year, 39% say they have gone between one and five times and the rest more than five times. Among the reasons that justify the decline in attendance are: fear of contagion (64%) , the closure of cinemas, the few releases, the opportunity to watch movies at home on platforms and, lastly, the high price of the entrance.
Current situation of cinema in Spain Premieres have been conspicuous by their absence during the last few years, and theaters have replaced popcorn and lights with closed blinds and signs with the word “Covid.” Despite this, the study Phone Number List reflects that 74% of Spaniards trust that it is something specific and that, when the pandemic passes, everything will return to normal. In addition, 29% point to new platforms as the culprits regardless of the pandemic. A positive 76% affirm that they will return to movie theaters when COVID is over; and a resounding 75% say they prefer movie theaters to consume movies, followed by platforms and drive-ins.
Another encouraging fact is that 56% believe that a newborn will watch cinema as part of their usual leisure options in twenty years, while 44% do not believe it at all.On the other hand, only 7% continue going to the cinema with the same frequency as before the coronavirus, and 42% continue going, but less frequently. Half of those surveyed say they have not gone once this year, 39% say they have gone between one and five times and the rest more than five times. Among the reasons that justify the decline in attendance are: fear of contagion (64%) , the closure of cinemas, the few releases, the opportunity to watch movies at home on platforms and, lastly, the high price of the entrance.