Post by account_disabled on Feb 18, 2024 2:02:43 GMT -3
In the post below I am going to share a step by step case study in which we increased conversions 336% (that’s not a typo or stuck key – it’s a legit 336%) for a client who owns and operates a career college. For this client leads are their life-blood. By walking you through each step, from the hypotheses, to the strategy, to the goals, the setup, the test, the results and the next steps, I hope to give you a very clean very easy to follow strategy for you to start applying the same sort of approach to your site/pages or your clients sites and pages – immediately after reading this. At the end I have a very ‘neat analytics nugget‘ that showed up as an ‘Accidental Results‘ discovery in this case study. Let’s get started As mentioned above, this post walks you through a case study in which we increased conversions by 336%…(can you tell I love that percentage?). The client runs a college, whose business is graduating very talented students.
But in order to graduate talented student, they need to start by enrolling students – and that’s where Buy TG Database I came in. The Test I start all initial testing with an ‘Apples to Oranges‘ split test. An “Apples to Oranges” split test, at its simplest: if you have PPC budget – you of course want to make the most efficient use as possible of each click per dollar. If you test apples to oranges and find you visitors prefer apples, then you can stop wasting money on keywords that get you clicks for oranges, and start spending your money on tests that help you identify if the apple lovers like red apples or green apples. Then if your tests reveal that your visitors like red apples, you can test further and spend your PPC budget more efficiently finding out if your visitors like a Red Honeycrisp apple, or a Red Jonathan…and so on and so forth.
The A/B Test (or Apples to Oranges) I ran for this client can be seen below: Apples to Oranges A/B Test Click for full-size image The original (Version A) was converting at 3.12%. That conversion statistic in itself, is not great, but also not too bad considering it was less that 2% when we took it over and immediately applied as many best practices as we could (as bandaids) in order to “stop the bleeding” from the original site. The Hypothesis The hypothesis for this test was simple: Removing primary navigation and modifying the form layout placement above the fold will increase (improve) form submissions The Test Setup Mobile traffic was high – mobile traffic has been increasing in general, but for this target group ‘potential college students’ it was really high – 59.84% during the last 90 days, including this test timeframe, was Mobile.
But in order to graduate talented student, they need to start by enrolling students – and that’s where Buy TG Database I came in. The Test I start all initial testing with an ‘Apples to Oranges‘ split test. An “Apples to Oranges” split test, at its simplest: if you have PPC budget – you of course want to make the most efficient use as possible of each click per dollar. If you test apples to oranges and find you visitors prefer apples, then you can stop wasting money on keywords that get you clicks for oranges, and start spending your money on tests that help you identify if the apple lovers like red apples or green apples. Then if your tests reveal that your visitors like red apples, you can test further and spend your PPC budget more efficiently finding out if your visitors like a Red Honeycrisp apple, or a Red Jonathan…and so on and so forth.
The A/B Test (or Apples to Oranges) I ran for this client can be seen below: Apples to Oranges A/B Test Click for full-size image The original (Version A) was converting at 3.12%. That conversion statistic in itself, is not great, but also not too bad considering it was less that 2% when we took it over and immediately applied as many best practices as we could (as bandaids) in order to “stop the bleeding” from the original site. The Hypothesis The hypothesis for this test was simple: Removing primary navigation and modifying the form layout placement above the fold will increase (improve) form submissions The Test Setup Mobile traffic was high – mobile traffic has been increasing in general, but for this target group ‘potential college students’ it was really high – 59.84% during the last 90 days, including this test timeframe, was Mobile.