Post by sakibkhan50 on Feb 27, 2024 0:50:12 GMT -3
Previously we mentioned the narration mode, which represents the genre, another important element for good storytelling. From a Reel perspective, "genre" refers to the cut of the video , therefore to the narrative mode that we will choose to use to convey the message. In the Instagram context, the most common genres are the same ones present in the cinema such as action, crime or comedy, but there are also others, which have been shaped over time, including: entertaining, informative, memato, which refers to the use of memes or trends to spread a message Each of them contains the ultimate purpose of the content and it is essential to keep in mind that a single genre is not necessarily present within a video. Multiple genres can coexist in the same content, and it is not uncommon for a single video to present - for example - both an informative and an entertaining genre. Example of an informative and entertaining reel Therefore, reels can be of various types and it is essential to choose what cut to give to our video, based on the content we want to create and the message we want to communicate.
If you want to learn more about this topic, you can discover our AcadeME course here: " TikTok and Ecuador Mobile Number List Reel " . Roles: which characters are present? Every self-respecting story is made up of main and secondary characters who give it life and even within a reel, roles must not be missing. Defining the characters and their roles, in fact, will allow us to build a flowing, linear and effective narrative line. So, ask yourself: “Who will be the protagonist of my video? Who will be the secondary characters?” Medium: which medium will we use? Finally, after having built the logline that explains the objective of our reel in a few words, having established the genre of the content and the role of the characters we have chosen to include, it is time to choose the mediums. By medium we mean the main means we use to transmit the message . And in the case of reels there are three types of medium to consider: Audio Video Text When we build the reel, it's important to make them work together by integrating all three mediums into a multi-layered structure .
To do this, ask yourself what role each of them will have within the content, based on the message to be conveyed. Audio and video are the two main levels and to understand how to combine them it can be useful to ask: “Would audio without video still make sense? Would video without sound still make sense?” In reels, the combination between the two levels can vary: there are reels in which the visual level is the primary one, while the audio is only supportive or vice versa. It all depends on which primary tool we use between the two to convey our message. The text, however, often has a secondary role and is not always indispensable: even in this case, its use will be clear when we have established which of the three levels will have the central role. Storytelling guide for vertical videos After having explored the salient points for telling a story via reel, our advice is to start working on the content, keeping what has been said in mind and putting all these aspects together. As promised, if the topic has intrigued you and you want to delve into it a little further, we leave you here the GUIDE FOR STORYTELLING FOR VERTICAL VIDEOS , which you can find directly on Marketing Espresso Plus. Thank you and happy training
If you want to learn more about this topic, you can discover our AcadeME course here: " TikTok and Ecuador Mobile Number List Reel " . Roles: which characters are present? Every self-respecting story is made up of main and secondary characters who give it life and even within a reel, roles must not be missing. Defining the characters and their roles, in fact, will allow us to build a flowing, linear and effective narrative line. So, ask yourself: “Who will be the protagonist of my video? Who will be the secondary characters?” Medium: which medium will we use? Finally, after having built the logline that explains the objective of our reel in a few words, having established the genre of the content and the role of the characters we have chosen to include, it is time to choose the mediums. By medium we mean the main means we use to transmit the message . And in the case of reels there are three types of medium to consider: Audio Video Text When we build the reel, it's important to make them work together by integrating all three mediums into a multi-layered structure .
To do this, ask yourself what role each of them will have within the content, based on the message to be conveyed. Audio and video are the two main levels and to understand how to combine them it can be useful to ask: “Would audio without video still make sense? Would video without sound still make sense?” In reels, the combination between the two levels can vary: there are reels in which the visual level is the primary one, while the audio is only supportive or vice versa. It all depends on which primary tool we use between the two to convey our message. The text, however, often has a secondary role and is not always indispensable: even in this case, its use will be clear when we have established which of the three levels will have the central role. Storytelling guide for vertical videos After having explored the salient points for telling a story via reel, our advice is to start working on the content, keeping what has been said in mind and putting all these aspects together. As promised, if the topic has intrigued you and you want to delve into it a little further, we leave you here the GUIDE FOR STORYTELLING FOR VERTICAL VIDEOS , which you can find directly on Marketing Espresso Plus. Thank you and happy training