Post by kmstfatema on Mar 5, 2024 0:51:22 GMT -3
The blog was supposed to be a personal diary, then a channel to make oneself known. In the end it became a lead acquisition tool or a container of advertising spread haphazardly on pages to be positioned on Google. In short, from Splinder's time until today, the temperature of the "medium" blog has gradually cooled down to absolute zero. We should have transformed those cold and gray classrooms into a bivouac for our maniples, but instead the exact opposite happened: our once beating heart has become an icicle... and they say they are melting. Bah. Why is the blog dead? Because we use it to position ourselves and not to talk to people . A blog should serve users and not just those who maintain it. You'll forgive the joke, but I'm afraid that when we SEOs write things, the rest of you will take us too seriously. A truth that everyone can see is that the blog has become a tool that must be had regardless, something that evidently works like magic even if you don't pay attention to it, not even the "blog" menu item in the main menu of the company website was enough to increase turnover.
Some examples of dusty blogs: E-commence blog with Germany Telegram Number Data sections that overlap product categories A very frequent case. If the internal blog categories have the same title as the shop categories, you risk creating a bottleneck that makes it less immediate for Google to understand which page should be relevant for a given query. Of course, semantic marking can help you reduce this uncertainty, but why not resolve it upstream by avoiding these situations? For further information you can read the post: How to manage categories, tags and other hierarchies to improve the crawlability of a site . Empty e-commerce blog How many e-commerce sites started a blog in 2002 and are still waiting to put something on it? I tell these people that spontaneous backlinks can also arrive - as long as there is something to link to - but we haven't seen spontaneous articles yet. Then when the link to the internal blog (empty) is also found in the main menu, the tafazzism is complete.
Then there is the avant-garde middle ground: the internal blog with 20 categories, all empty. But nothing, you had to have the blog, of course! For further information you can read the post: When can't an eCommerce business do without an internal blog? Company blog with press review A thousand times I have analyzed company blogs internal to the main website. Behind that “press review” menu item there is often all the vanity of a property that strangles its presence in search engines. It drowns it in the ego of a volume of pages in which out of 100 contents there are 5 pages of company services, an "about us" page, a contact page and 93 articles that talk about the company's presence at the Venticano trade fair or that of Bari. And how do you expect Google to understand anything about it? Internal blog with press review copied from other websites The worst case is when the situation described above occurs, with the aggravating circumstance of having copied the contents from third-party sites. In similar situations a penalty is not enough, what would be needed is the arrest of the property and the forced removal of the website.
Some examples of dusty blogs: E-commence blog with Germany Telegram Number Data sections that overlap product categories A very frequent case. If the internal blog categories have the same title as the shop categories, you risk creating a bottleneck that makes it less immediate for Google to understand which page should be relevant for a given query. Of course, semantic marking can help you reduce this uncertainty, but why not resolve it upstream by avoiding these situations? For further information you can read the post: How to manage categories, tags and other hierarchies to improve the crawlability of a site . Empty e-commerce blog How many e-commerce sites started a blog in 2002 and are still waiting to put something on it? I tell these people that spontaneous backlinks can also arrive - as long as there is something to link to - but we haven't seen spontaneous articles yet. Then when the link to the internal blog (empty) is also found in the main menu, the tafazzism is complete.
Then there is the avant-garde middle ground: the internal blog with 20 categories, all empty. But nothing, you had to have the blog, of course! For further information you can read the post: When can't an eCommerce business do without an internal blog? Company blog with press review A thousand times I have analyzed company blogs internal to the main website. Behind that “press review” menu item there is often all the vanity of a property that strangles its presence in search engines. It drowns it in the ego of a volume of pages in which out of 100 contents there are 5 pages of company services, an "about us" page, a contact page and 93 articles that talk about the company's presence at the Venticano trade fair or that of Bari. And how do you expect Google to understand anything about it? Internal blog with press review copied from other websites The worst case is when the situation described above occurs, with the aggravating circumstance of having copied the contents from third-party sites. In similar situations a penalty is not enough, what would be needed is the arrest of the property and the forced removal of the website.