Post by account_disabled on Mar 5, 2024 2:04:42 GMT -3
How many of you have already heard the term Streetwear Marketing ? It might seem like a new term but it isn't. Today many associate it with the way of dressing of certain market niches. In reality it is a term that has much deeper roots in social anthropology and Life Style studies. The history of Streetwear Streetwear is a subculture that emerged between the 70s and 80s in the Bronx . The literal translation means "street clothing" with which rappers, hip hop dancers, skaters and punks identify . Ripped and baggy clothes, accessorized with studs and massive gold necklaces are their distinctive trait. However, it is not a simple informal and youthful style of dressing because it represents one's own way of living, expressing oneself and thinking. All the social groups mentioned above are bearers of the will to subvert the economic and political system and the rules in general.
We are talking about minorities, used to having nothing, to falling and getting back up. Their Belgium Phone Number motto is "do it yourself", which is why they try to make their voice heard in an exasperated, violent and excessive way. As? Through the art of graffiti, dance, music in which opposition to consumerism, capitalism, ideologies and taboos such as sex emerge. Streetwear as Life Style and Hip Hop subculture The phenomenon of Hypebeast culture and the birth of Streetwear Marketing The rooting of streetwear led, as in a chain reaction, a series of brands to sympathize with this phenomenon. The first to sense the marketing opportunity was designer Shawn Stussy . In 1980 in Laguna Beach, California, Shawn founded the eponymous brand producing surfboards and t-shirts ready to represent the world of surfing.
Following this, Supreme by James Jebba was born until streetwear marketing spread to Asia too. It is in Japan that we owe the birth of the Goodenough and A Bathing Ape brands which refer to the Uharara movement . The name derives from a neighborhood in Tokyo, where the need to spread American streetwear, contextualized to the Japanese world, was born through word of mouth. It's important to be first, to differentiate yourself and to belong to the Hypebeast culture , made up of people who follow a specific style. At the same time, the culture of "sneaker heads" , i.e. collectors of a certain type of shoes, has also established itself since the 2000s .
We are talking about minorities, used to having nothing, to falling and getting back up. Their Belgium Phone Number motto is "do it yourself", which is why they try to make their voice heard in an exasperated, violent and excessive way. As? Through the art of graffiti, dance, music in which opposition to consumerism, capitalism, ideologies and taboos such as sex emerge. Streetwear as Life Style and Hip Hop subculture The phenomenon of Hypebeast culture and the birth of Streetwear Marketing The rooting of streetwear led, as in a chain reaction, a series of brands to sympathize with this phenomenon. The first to sense the marketing opportunity was designer Shawn Stussy . In 1980 in Laguna Beach, California, Shawn founded the eponymous brand producing surfboards and t-shirts ready to represent the world of surfing.
Following this, Supreme by James Jebba was born until streetwear marketing spread to Asia too. It is in Japan that we owe the birth of the Goodenough and A Bathing Ape brands which refer to the Uharara movement . The name derives from a neighborhood in Tokyo, where the need to spread American streetwear, contextualized to the Japanese world, was born through word of mouth. It's important to be first, to differentiate yourself and to belong to the Hypebeast culture , made up of people who follow a specific style. At the same time, the culture of "sneaker heads" , i.e. collectors of a certain type of shoes, has also established itself since the 2000s .