Post by account_disabled on Mar 5, 2024 2:23:49 GMT -3
What makes inbound marketing successful is its versatility. Following this method, in fact, also means taking advantage of social platforms such as Facebook, Instagram, LinkedIn and Twitter and web searches to acquire new customers. A simple idea, after all, which does nothing but take advantage of today's trends and make the need to always stay connected a useful tool for word of mouth and for the emotional involvement of the potential customer. As already mentioned, advertising has the task of bringing the most suitable content to the users of the target audience and pushing users into the conversion funnel: how? Offering them content that aligns with their searches and the needs or problems they are trying to solve .
To do this, you can use several tools, including: Social Hong Kong Telegram Number Data Advertising : ads on social media, i.e. targeted sponsorships of content. Google Adwords : to intercept user searches when they are looking for information on the web. If, for example, you manage a company that deals with honeymoons, you can think of a campaign on Facebook with the sponsorship of a post link that relaunches your blog post dedicated to the 10 TOP destinations for honeymoons. At the same time, you could think about planning an Adwords campaign, linked to keywords that intercept users who are looking for information on cruises or honeymoon destinations. More tools to use Among the resources that you can exploit for advertising in an inbound marketing campaign, the features that allow you to start from your own contact database (and carry out lead nurturing ) certainly stand out, such as Facebook's Custom Audience (be careful to be in compliance with the requirements required by the GDPR). You will be able to associate retargeting activities with this tool , that is, a form of advertising that is based on searches previously carried out by the user.
No more occasional sponsorships on the most used social networks, but advertising that allows you to involve the user with personalized experiences in line with his interests. Storytelling in advertising Still on the subject of advertising in an inbound marketing campaign, we must not forget the importance of the message we want to support. Users like advertising that brings them value: content that is not only interesting, but also useful and in line with their needs. Therefore, carefully select the contents you want to support with advertising and make sure they are in line with your target and the stage of the funnel they are in (if you want to delve deeper into the funnel, read this post ). You can follow various ideas to develop effective storytelling that can involve the customer, explaining in the copy: How: why your company makes a certain product or offers a certain service (pitch). Why: How this product or service can help the customer. What: What type of product or service your company offers. If you want to learn more about inbound marketing, read our guide to inbound marketing .
To do this, you can use several tools, including: Social Hong Kong Telegram Number Data Advertising : ads on social media, i.e. targeted sponsorships of content. Google Adwords : to intercept user searches when they are looking for information on the web. If, for example, you manage a company that deals with honeymoons, you can think of a campaign on Facebook with the sponsorship of a post link that relaunches your blog post dedicated to the 10 TOP destinations for honeymoons. At the same time, you could think about planning an Adwords campaign, linked to keywords that intercept users who are looking for information on cruises or honeymoon destinations. More tools to use Among the resources that you can exploit for advertising in an inbound marketing campaign, the features that allow you to start from your own contact database (and carry out lead nurturing ) certainly stand out, such as Facebook's Custom Audience (be careful to be in compliance with the requirements required by the GDPR). You will be able to associate retargeting activities with this tool , that is, a form of advertising that is based on searches previously carried out by the user.
No more occasional sponsorships on the most used social networks, but advertising that allows you to involve the user with personalized experiences in line with his interests. Storytelling in advertising Still on the subject of advertising in an inbound marketing campaign, we must not forget the importance of the message we want to support. Users like advertising that brings them value: content that is not only interesting, but also useful and in line with their needs. Therefore, carefully select the contents you want to support with advertising and make sure they are in line with your target and the stage of the funnel they are in (if you want to delve deeper into the funnel, read this post ). You can follow various ideas to develop effective storytelling that can involve the customer, explaining in the copy: How: why your company makes a certain product or offers a certain service (pitch). Why: How this product or service can help the customer. What: What type of product or service your company offers. If you want to learn more about inbound marketing, read our guide to inbound marketing .