Post by kawej88615 on Dec 5, 2023 6:00:20 GMT -3
In this article we will try to understand how the domain can influence positioning on search engines and what are the elements of SEO relevance when choosing a domain for our blog or website. The domain is nothing more than a web address linked to an IP address, i.e. the real address of the server that hosts the site. To make a comparison we can imagine the IP address as the geographical coordinates of a server and the domain as the name of the street at those coordinates, much easier to remember. Exact Match Domains This category includes all those domains that contain the keyword(s) of interest within them . Once upon a time this factor was really decisive for positioning at the top of the SERPs, however for a few years, precisely since 2012, Google has begun to give less and less importance to exact matching. Years ago, therefore, it was enough to purchase the right domain to position yourself well and this resulted in the presence of a large number of basically spam sites among the top positions of the search results.
Furthermore, in order to have the keywords in the domain name, many have set up sites with absurd and borderline embarrassing names, with hyphens and unlikely lengths. As mentioned, however, Google has updated its algorithm and the exact macth domain has become only one of the slightly important factors for SEO , which however acquires value if accompanied by elements such as good incoming links and Fax Lists quality of content. Domain Authority Every link to a site attributes value to the site itself and whatever you want to say, links are a fundamental parameter for Google. For the authority of a domain to increase without risking penalties it is necessary that the links are of good quality, that is, that they come from sources relevant to the sector and that they are not, or at least do not appear to Google, unnatural links. In fact, links are seen as a sign of trust towards the page or domain, increasing its authority. When the authority of a domain increases, search engines will consider it more credible, thus positioning it higher in the search results.
The above suggests that, when you have to buy a domain, it is advisable to check for the possible presence of expired domains with good incoming links . But pay attention to the theme of the old site and the incoming links, these too must be similar to the topic you are dealing with to benefit from this trust. Subfolders and subdomains If you have a site with a certain authority and are thinking of opening a new site or blog, think carefully. If the main topic is different but closely related, think about a subfolder or a subdomain , to exploit the authority of the parent domain . Often it is precisely the idea and the availability of a new name that triggers an idea, but sometimes it is good to proceed as indicated to get the new site started more quickly. Building the authority of a new domain from scratch could be useless and counterproductive if you have an already established name with a number of quality incoming links. For this reason, buy a new domain only if you intend to deal with a totally different topic from that of the site or blog you already have.
Furthermore, in order to have the keywords in the domain name, many have set up sites with absurd and borderline embarrassing names, with hyphens and unlikely lengths. As mentioned, however, Google has updated its algorithm and the exact macth domain has become only one of the slightly important factors for SEO , which however acquires value if accompanied by elements such as good incoming links and Fax Lists quality of content. Domain Authority Every link to a site attributes value to the site itself and whatever you want to say, links are a fundamental parameter for Google. For the authority of a domain to increase without risking penalties it is necessary that the links are of good quality, that is, that they come from sources relevant to the sector and that they are not, or at least do not appear to Google, unnatural links. In fact, links are seen as a sign of trust towards the page or domain, increasing its authority. When the authority of a domain increases, search engines will consider it more credible, thus positioning it higher in the search results.
The above suggests that, when you have to buy a domain, it is advisable to check for the possible presence of expired domains with good incoming links . But pay attention to the theme of the old site and the incoming links, these too must be similar to the topic you are dealing with to benefit from this trust. Subfolders and subdomains If you have a site with a certain authority and are thinking of opening a new site or blog, think carefully. If the main topic is different but closely related, think about a subfolder or a subdomain , to exploit the authority of the parent domain . Often it is precisely the idea and the availability of a new name that triggers an idea, but sometimes it is good to proceed as indicated to get the new site started more quickly. Building the authority of a new domain from scratch could be useless and counterproductive if you have an already established name with a number of quality incoming links. For this reason, buy a new domain only if you intend to deal with a totally different topic from that of the site or blog you already have.